Crypto Exchange
PROJECT BACKGROUND
In the world of cryptocurrency trading, we aspire to revolutionize the user experience for crypto enthusiasts and traders. Our goal is to launch an enhanced wallet support for all types of crypto transactions on our Crypto Exchange platform.
WHAT DID I DO
As the Senior Product Designer for this project, I recognize the responsibility of delivering a seamless and secure wallet experience that caters to the needs of diverse users. To achieve this, the design process will undergo multiple iterations and collaboration with a cross-functional team.
PROBLEM
Why should we focus on the wallet?
As our Crypto Exchange evolves and aims to standardize cryptocurrency trading capabilities across various platforms, we need to formulate a strategy to improve the wallet experience. A user-centric approach is crucial to ensure that traders can easily execute transactions and manage their crypto portfolios with confidence.
As our Crypto Exchange evolves and aims to standardize cryptocurrency trading capabilities across various platforms, we need to formulate a strategy to improve the wallet experience. A user-centric approach is crucial to ensure that traders can easily execute transactions and manage their crypto portfolios with confidence.
- Conducted a kick-off meeting and interviewed stakeholders to align with the project's goals and business context.
- Researched and analyzed the audience's needs in the context of the medical system, defining research goals and methodologies to gather relevant data and insights.
- Formulated job stories for both doctors and patients based on research insights.
- Created wireframes and user flows, extensively testing them through about 18 usability tests to refine the design.
- Achieved success with a high adaptation rate of 60% among current patients, measured through CRM data.
PERSONA
- Conducted a kick-off meeting and interviewed stakeholders to align with the project's goals and business context.
- Researched and analyzed the audience's needs in the context of the medical system, defining research goals and methodologies to gather relevant data and insights.
- Formulated job stories for both doctors and patients based on research insights.
- Created wireframes and user flows, extensively testing them through about 18 usability tests to refine the design.
- Achieved success with a high adaptation rate of 60% among current patients, measured through CRM data.
Alex White
28-year-old crypto enthusiast and trader. Alex is passionate about cryptocurrencies and actively engages in trading various tokens. As a full-time trader, Alex's primary goals are to execute transactions seamlessly, identify lucrative opportunities, and optimize the portfolio.
Traders like Alex want an efficient way to bundle multiple cryptocurrencies in the wallet for seamless transactions. Providing traders with tools and recommendations to compare and reconsider trading options.
Introducing enticing incentives to encourage frequent trading and build loyalty among users.
Introducing enticing incentives to encourage frequent trading and build loyalty among users.
PROJECT GOAL
The goal is to roll out a new wallet experience, increase user adoption rate by 25%, and bolster user satisfaction by offering a secure and user-friendly crypto trading platform.
- Conducted a kick-off meeting and interviewed stakeholders to align with the project's goals and business context.
- Researched and analyzed the audience's needs in the context of the medical system, defining research goals and methodologies to gather relevant data and insights.
- Formulated job stories for both doctors and patients based on research insights.
- Created wireframes and user flows, extensively testing them through about 18 usability tests to refine the design.
- Achieved success with a high adaptation rate of 60% among current patients, measured through CRM data.
Our goal is to develop a comprehensive crypto wallet that simplifies trading and provides real-time insights and personalized recommendations.
VISION
Our research on competitors revealed the need for easy wallet access, support for multi-crypto transactions, and real-time market data and trading suggestions.
COMPETITOR ANALYSIS
Innovations
We plan to facilitate easy crypto comparisons, leverage user data for personalized trading suggestions, and provide real-time market insights.
User Reconsideration
Features like "Save for Later", "Watchlist", and informative notifications will enable users to better manage their trading options and strategies.
Added Value
I aim to offer unique incentives such as reduced fees for active traders and advanced trading analytics for portfolio optimization.
HIGHLIGHTS
RESULTS AND LEARNINGS
The launch led to increased active users, transaction volumes, and trading activities. Our team also observed improved user engagement due to personalized trading recommendations and real-time data.
By integrating these features into a user-friendly interface, we improved the trading experience and fostered trust, engagement, and satisfaction among users.
By integrating these features into a user-friendly interface, we improved the trading experience and fostered trust, engagement, and satisfaction among users.
- Conducted a kick-off meeting and interviewed stakeholders to align with the project's goals and business context.
- Researched and analyzed the audience's needs in the context of the medical system, defining research goals and methodologies to gather relevant data and insights.
- Formulated job stories for both doctors and patients based on research insights.
- Created wireframes and user flows, extensively testing them through about 18 usability tests to refine the design.
- Achieved success with a high adaptation rate of 60% among current patients, measured through CRM data.
CONTACTS
I am eager to work with you, to provide reliable, consistent, and High-Level solutions to design/development challenges. Please contact me, so we can discuss how we can work together to FULLY meet your Business Needs!
2023
© DMYTRO HORITSYN
© DMYTRO HORITSYN