Telemedicine
500,000
Appointments per month
60% adoption rate
Substantial increase in user engagement and satisfaction with the new design: user adoption rate, the number of patients booking a second consultation via the app, soared to 60% of current patients
18 rounds
I conducted 18 rounds of extensive user testing to ensure that the redesigned mobile app would meet the needs of its users, resulting in a highly user-centric design.
PROJECT IN NUMBERS
CHALLENGE
As a designer, my challenge was to make healthcare appointments accessible to everyone, no matter where they live, using the Helsi.me app. I had to create a design that was easy to use and made sense to everyone. And all this while keeping the app familiar to its current users.
WHAT DID I DO
- Conducted a kick-off meeting and interviewed stakeholders to align with the project's goals and business context.
- Researched and analyzed the audience's needs in the context of the medical system, defining research goals and methodologies to gather relevant data and insights.
- Formulated job stories for both doctors and patients based on research insights.
- Created wireframes and user flows, extensively testing them through about 18 usability tests to refine the design.
- Achieved success with a high adaptation rate of 60% among current patients, measured through CRM data.
Researched and analyzed the audience's needs in the context of the medical system, defining research goals and methodologies to gather relevant data and insights.
✦
Formulated job stories for both doctors and patients based on research insights.
✦
Conducted a kick-off meeting and interviewed stakeholders to align with the project's goals and business context.
Created wireframes and user flows, extensively testing them through about 18 usability tests to refine the design.
✦
✦
Achieved success with a high adaptation rate of 60% among current patients, measured through CRM data.
✦
Conducted a kick-off with stakeholders for a better understanding of the goals and context of the business.
We met with the team, synchronized understanding goals and objectives, agreed on exactly how we will
interact together.
We met with the team, synchronized understanding goals and objectives, agreed on exactly how we will
interact together.
I delved into understanding the audience's needs and the context of the business to determine the best course of action. This involved defining research goals, questions, and methodologies for data gathering and insights. Based on research findings, I formulated job stories for doctors and patients, which served as a foundation for creating a comprehensive brief and guiding the design process.
Based on research insights and job stories I created a brief and job stories, started bring ideas through the created user flow and wireframes. About 18 user tests were carried out, after 18th user tests, I noticed that we reached the point of success
A crucial metric of success was the adaptation rate, measured by the number of patients booking a second consultation with a doctor. After one month of implementation, the CRM data revealed an impressive adaptation rate of 60% among current patients.
The project's success relied on extensive research, iterative testing, and the collaboration of the team to create a user-friendly and efficient medical appointment module.
The project's success relied on extensive research, iterative testing, and the collaboration of the team to create a user-friendly and efficient medical appointment module.
CONTACTS
I am eager to work with you, to provide reliable, consistent, and High-Level solutions to design/development challenges. Please contact me, so we can discuss how we can work together to FULLY meet your Business Needs!
2023
© DMYTRO HORITSYN
© DMYTRO HORITSYN